Considering the fast pasted world that we live in, it is considered that it is harder for one to give you their time as than it is to give their money. With this said, it is common to come across the line of a given seminar who's turnout was low. One might take the assumption, that probably the interest is not there. In contrast, the factor that failed to be actualized during the marketing of the seminar is rather was its intention. Due to this, in terms of time and monetary terms, no of them gets recovered back.
By getting the time factor correct in seminar marketing, can prove to being either a success or a fail. Most of the seminars that did not get the acceptable attendance it is usually down to timing. Let us consider a short seminar taking place in April as an example. The seminar marketers prepare letters that are well documented and are sent to the attendees' twelves week before the event. As a rule of thumb, it is stated that the short the seminar, the shorter the announcement period should be since the seminar is short.
From this then, the convenient time for sending the letters should be two to four weeks to the event itself.
Now you have the time just right but did your letters of invitation get to the right potential attendees? One should ensure that a proper research is put into the target list of attendances. Suppose that the Facebook marketing seminar that is planned will be about networking in technology. The seminar topic is on point and so are mailing packages, however software developers instead of network administrators end up getting the mails. The end result is that the attendees will be few. Hard enough mechanisms being put into place to get the right target for the mailing list, the seminar would not have been disastrous.
One of the other so often overlooked means of getting higher attendance is that of marketing partners. By bringing another partner in marketing a seminar, both parties can pool their resources together. The pooled resources results to an increase to the mailing list which in turns means a high attendance. Having a list of presenters that is multi-faceted usually gives the impression that the event is highly relevant to those whom will attend. Read more now on this link.
On the subject of payment, most seminar marketer tend to feel that the seminar should be free. Since the event has not payment to be done, the seriousness of the event tends to be taken lightly. By having a registration fee, it means that serious and the intend attendees are more likely to come. As a return back, value is expected to be gained by the ones whom end up making the payments. When the seminar delivers on its deliverables gives the impression of reliability. However, not all seminar require payments since free ones can as well end up being successful. What this means is that, provided that one gets all the factors that come to seminar marketing right, then it is bound to be a success and the vice-verse is also true. Get more info here: https://en.wikipedia.org/wiki/Marketing.
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